Andrei Lăscuţ began his career more than 12 years ago in the marketing department of an Internet Service Provider. He continued mixing marketing with IT and worked for a software company and in the last 6 years his experience boosted in FMCG and e-commerce. In 2010, at the start of the social media boom, Andrei build the digital marketing strategy for Ursus that promoted the brand to be the biggest in social media, in Romania. As a Brand Manager for Grolsch, Andrei developed the Grolsch brand positioning, creative platform, digital strategy and content pillars. He was part of the Grolsch global marketing team, as a marketing consultant, developing from Amsterdam the brand’s global digital marketing strategy. In the past years Andrei has developed together with IAA School the Digital Module, the first digital marketing school focused on digital marketing strategy.