We go through every day focused on our routine and we forget that inside of us lays a dormant and immense power, the power of our creativity.

 

Grolsch brought to life the story of creativity’s metamorphosis through an innovative and immersive 360 degree experience.
 

Together with Sweet Damage Crew and Wood Be Nice we created a graffiti art that represents the two opposite human perspectives: Rational and Imagination, and transformed it in a brand experience using Virtual Reality technology.

Special thanks also to our team: Cristian Vieriu, Mihai Vasilescu, Adrian Mîrlogeanu